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2025 NCUMA Spring
Conference Speakers

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John McKechnie

McKechnie LLC

John McKechnie is an experienced and successful Washington DC legislative and regulatory advocacy expert. McKechnie represents a wide variety of credit union and financial services providers on Capitol Hill and with federal regulatory agencies. McKechnie’s career in the credit union industry began in 1987 when he joined CUNA.  Initially he was CUNA’s political affairs director; his CUNA tenure eventually culminated in a four-year stint as CUNA’s chief federal lobbyist, heading up its federal legislative and political advocacy. Among the highlights of his tenure at CUNA was his role in creating the nationwide grassroots campaign that created the momentum for passage of the landmark 1998 credit union membership legislation. McKechnie is also recognized for his work in passing bankruptcy abuse prevention legislation in 2005, and for propelling CUNA into the front ranks of Washington’s advocacy groups. He was named by The Hill newspaper as one of the Top 30 trade association lobbyists and represented CUNA on a C-Span broadcast on the behind-the-scenes story of federal advocacy. He left the private sector in 2006 when he became a Presidential appointee to the National Credit Union Administration. As Director of Public and Congressional Affairs for NCUA, McKechnie was responsible for media and congressional relations for this federal financial regulator during the recent economic dislocation. He was instrumental in the formulation and passage of the Corporate Stabilization Fund, the key legislation that enabled the credit union industry’s federal insurance fund to remain solvent and stable.  McKechnie also was the day-to-day manager of a multi-media campaign that helped elevate the profile of NCUA during a time of heightened anxiety regarding the financial services industry. During the Congressional action formulating the landmark Dodd-Frank legislation, McKechnie acted as the Agency’s principal liaison and was tasked with emphasizing the importance of carving out a separate regulatory regime for credit unions in recognition of their unique structure and role in the marketplace. McKechnie served three NCUA chairmen and two Presidential administrations during his time in the Executive Branch, and was a member of the Senior Executive Service, the top echelon of civilian federal employees.  Following his tenure as a Presidential appointee, McKechnie has spent over a decade in private practice specializing in the full range of federal advocacy services. Prior to joining the Credit Union National Association, McKechnie served as a congressional aide to Representative Stan Parris (R-VA), and as campaign manager and press secretary for a number of gubernatorial and legislative campaigns throughout the Mid-Atlantic region. McKechnie is a frequent speaker at conferences and financial institution planning sessions and is a contributor to national publications such as Bloomberg, the Wall Street Journal, Credit Union Journal and Credit Union Times. More recently, the Credit Union Times recognized McKechnie as one of the “CUTimes25,” a ranking of credit union movement leaders who have been most influential over the past quarter century. He is a 1983 graduate of Loyola College in Maryland, and resides in Bethesda, Maryland

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Ron Smith

CEO, Enbright Credit Union

Ron Smith is the President, CEO, and CSO of Enbright Credit Union in Nashville, TN, and the host of the Credit Union Cowboy podcast.

He began his financial services career as a teller at a savings and loan in the 1990s, which was later secured by the RTC. Over the years, he gained firsthand experience in lending and repossessions during the financial crises of the late 1990s and early 2000s. A strong advocate for small credit unions, he has worked with Congress on credit union issues and collaborated with the Tennessee Legislature in drafting cybersecurity bills.

Ron serves as a board member of the Tennessee Credit Union League, the Volunteer Corporate Credit Union Board (where he is also the Treasurer), and the CUSO Symphony Board of Directors. He is the Chairman of the Volunteer Corporate Credit Union Asset and Liability Committee and the NASCUS Small Credit Union Committee. In the past, he has also served as a board member for CUNA and Infragard and was the Chairman of the Madison Rivergate Chamber of Commerce.

In addition to his leadership roles in the financial sector, Ron is a Master Mason with dual lodges, including The Former Texas Rangers Masonic Lodge, and has earned his Scottish Rite. He has been a guest speaker on topics such as cybersecurity, security, repossessions, and fraud. His expertise and influence in the industry have earned him multiple recognitions in Nashville’s Power Leaders in Banking as well as being awarded the 2024 Tennessee Credit Union League’s Advocate Of The Year Award.  

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Steven Reider

Founder of Bancography

Steven Reider is the founder of Bancography, a financial services consulting firm that provides branch planning and marketing research services.  He brings 25 years of experience to his role at Bancography, and his recent projects have included delivery strategies for retail, commercial, wealth and mortgage banking services across many of the nation’s largest metropolitan areas.  In 2003 Steve joined the faculty of the American Bankers Association’s Stonier Graduate School of Banking, where he teaches a course in branch network optimization.  Additionally, Steve authored Bancography Plan, Bancography’s innovative branch planning software tool.  Prior to launching Bancography, Steve served as vice president in corporate marketing at AmSouth Bank, a $40 billion institution. In addition to his professional role, Steve serves on the board of directors of several local arts and civic organizations, including Sloss Furnaces Foundation and Magic City Art Connection.  Steve holds a bachelor’s degree in economics and a master’s degree in finance from Tulane University.  

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Diane Reed

President of CUDoctor

Nationally recognized speaker, writer and communications professional, Diane Reed, currently serves as President of CUDoctor, a full-service credit union consultancy, assisting credit unions nationwide with human resource, marketing, community relations, compliance, sales, training, board relations and governance, and executive support.  Prior to joining CUDoctor, Diane served for more than a decade as Vice President of Administration for a mid-sized credit union. Diane’s expertise in “Service-Oriented Culture Change” has been cited in such publications as “Credit Union Times”, “Credit Union Management” and a host of other industry magazines.  She has co-authored cross-discipline (Human Resources and Security) articles such as “Bad Guys Don’t Always Wear Black” published in “Credit Union Magazine.”  

 

In 2016, she teamed up with CUNA to create and deliver the industry’s first Credit Union HR Compliance Certification School, a program which has proven not only popular but a new “necessary” for all credit union HR professionals. Prior to joining the credit union movement, Diane acted as Marketing Communications Director at Carfax, Inc.; as Communications Director for the International Gem & Jewelry Show, Inc. and as Marketing Director for Creative Hairdressers, Inc.  She attended The American University and graduated from George Mason University where she specialized in Organizational Communication.  Diane currently resides in Fairfax, Virginia with her husband David, a credit union guru in his own right. 

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David A. Reed

Reed and Jolly, PLLC

Fairfax, Virginia

Attorney, author, consultant and nationally recognized trainer, David A. Reed is a partner in the law firm of Reed and Jolly, PLLC.  Through Reed and Jolly, Mr. Reed provides guidance to credit unions concerning a variety of matters including the establishment and revision of policies and procedures, organizational compliance, collections, security, contractual agreements, regulatory matters and corporate governance.  In addition to his legal expertise, Mr. Reed is a Certified Fraud Examiner and former Chairman of a Supervisory Committee.  His engaging speaking style has garnered him status as a regular lecturer nationwide on topics such as regulatory compliance, governance, examination planning, consumer lending, bankruptcy and collections.  He offers facilitation services and a full range of training programs that can be delivered to the Board, executive team, managers or frontline staff.   

 

A former trial attorney and Vice President and General Counsel of Apple Federal Credit Union, Mr. Reed is particularly noted in the areas of credit union operations, governance, security, bankruptcy and collections.  He has been selected to train federal and state field examination staff on numerous issues including BSA, Field of Membership, ID Theft Red Flags, S.A.F.E Act, Third Party Contract Management, Cybersecurity and Bankruptcy.  He also serves as a frequent contributor to numerous industry publications.

 

Mr. Reed received his undergraduate degree from Virginia Tech in 1986 and his Juris Doctorate from George Mason University School of Law in 1989.   He resides in Fairfax, Virginia with his wife Diane and an odd assortment of cats.  

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