Business Conference



Friday, November 5

Roundtable Discussion - "Top Performing Credit Unions- A Study in Contrast” by Peter Duffy

Facilitator, Peter Duffy, will lead an open roundtable discussion on top performing credit unions and what they do differently? What does top performing look like and how should a C-suite and board evaluate the performance of top CUs versus their own? How did top performers “get there” and how will top performance be sustained over multiple years. The longest reaching historical perspective possible- will be used to show performance utilizing various sources including NCUA call report data. The specific metrics to evaluate top performance will be shared and can include a practical discussion of why the metrics were chosen. Actionable steps to maintain performance will be shared and discussed. 

Saturday, November 6

"The Evolution of American banking, in light of the Fintech Revolution” by Peter Duffy

A fresh look at the evolution of “banking” with America’s consumers. How are consumers making decisions and why? What is the impact on traditional lenders such as banks and credit unions? Are traditional lenders adapting fast enough and efficiently? “From the field” examples of how certain credit unions are succeeding in adding new members and loans in partnership with fintech will be shared. Specific examples will include the use of data and research to make for a robust discussion which will also include demystifying certain held beliefs while also providing information on new developments and areas of concern. We can also discuss a list of actionable do’s and don’ts in researching and developing fintech and fintech partnership approach.

"This Time Is Different – Really: Things to Consider as We Emerge From COVID-19" by Bill Handel 

Description: The credit union industry has experienced profound changes and challenges during the pandemic. What will the lasting impacts be? We’ll discuss the five key things your strategic plan should address if you want to thrive, including responding to the mood and mindset of millennials and Gen Z, evolving branches to be high-tech and high-touch, and building a strong brand in a world dominated by big banks and fintechs.



Sunday, November 7


Session I: “How to Talk to Your IT Team” by Tim Neiman & Mike Robins

As a credit union executive or board member, you have a lot on your plate. Ensuring the safety and security of your members and their assets, maintaining your business from an operations standpoint, and taking care of your valuable employees are all keys to the success of your institution. One often-overlooked thing unites all three of these concerns: technology.  It’s easy to pass off that responsibility off to your IT director, since they have the expertise to keep things running. However, instituting regular checks and balances is essential to prevent technological time bombs. In order for your business to succeed, YOU – not just your IT team – have to understand the ins and outs of your network environment. This session will identify five major topics related to technology, explain them in comprehensible language, and describe how best to discuss them with your IT team.


Session II: "SERP Options for Credit Unions" by Tammy O'Hara

Successfully recruiting and retaining quality executives is vital to your credit union’s long-term stability, growth and succession planning. By offering executives a benefit package that allows them to generate substantial tax-preferred retirement distributions, credit unions can accomplish all three of these goals in a cost-effective and mutually beneficial manner.  There are two Supplemental Executive Retirement Plans (SERP) options for credit unions – a 457(f) or a split dollar plan.  There are many nuances in each of these options and they can be very confusing.  This session will walk through the basics so that you can better understand the differences between the options and how they impact both the credit union and the executive. 

Session III: "NCUA Update" by Frank Kressman

An update directly from National Credit Union Administration. As this session is designed to give our members current, timely information directly from NCUA, the specific topics are left open until just before the conference. This gives the NCUA Representative an opportunity to compile the most beneficial information for our attendees and their specific area or type of credit union.


Monday, November 8

Session I: “The Digital Transformation of Financial Services” by Mark Sievewright

The digital transformation of the financial services industry will have a profound impact on how Credit Unions do business, how they strategize about their futures and how they collaborate around products, service and information. During this session, Mark will describe how digital transformation is changing the game, and will also highlight four Mega-Trends reshaping the industry: 


·         How the financial services business model is changing; 

·         How new entrants are disrupting the industry through innovation; 

·         How consumers are changing the nature of financial services delivery and distribution; and, 

·         How demographic shifts require Credit Unions to adapt their cultures and value propositions to gain market                 share especially among younger members.

Session II: “Strategic Imperatives for America’s CUs” by Mark Sievewright

The long-term trends identified in the previous Digital Transformation session demand that Credit Union Boards of Directors and leadership teams think differently about the future of the financial services business. Through strategic planning engagements completed with numerous Credit Unions in recent years, Mark has identified a set of Strategic Imperatives that he believes will drive Credit Union success in the future. These are:

·         Drive economies of scale

·         Execute on digital transformation

·         Deliver exceptional member experiences

·         Drive products and services innovation

·         Adapt to shifting demographic changes

Mark will describe what each of these mean and how Credit Unions can adapt to achieve them. 


Lunch & Learn: Optional Session for CEO's $45

Optional CU CEO Session - “Finding and Securing the Future for your Credit Union” by Mark Sievewright

Finding and securing the future for their Credit Unions is one of the pivotal roles of any CEO. The challenge for Credit Union leaders is to understand the primary drivers of change that will continue to redefine the future, and determine how to make certain they have the right strategies and tactics not only to survive but also to thrive. In this session, Mark will engage with Credit Union CEOs to review the drivers of change and their implications for Credit Unions in a world that is fast becoming digital. CEOs will discuss ideas on how Credits Unions can find and secure the future in the face of new business models, new competitors, new technologies and new members. 


Tuesday, November 9


Session I: “An Executive’s Guide to the Economy in 2022 & Beyond” by Ed Seifried 

Most financial experts are happy 2020 is over.  But before we say goodbye to 2020, we need to close the book on the economy’s performance in this memorable year. During our session, Dr. Ed will report on the very consequential 2021 GDP releases.  By studying the performance of the US economy, we will be able to determine if the Great COVID-19 recession is over.


Session II: “Will we be Able to put 2020 in the Rearview Mirror?” by Ed Seifried

In response to the 2020 economic distress the FOMC dropped rates from the 1.50 – 1.75% range to the 0.00 – 0.25% range.   Dr Ed will review the most recent FOMC decisions and discussed their impact on your business.  Finally, Dr Ed will attempt to forecast the interest rate path that we will likely face in 2021-2022.


Wednesday, November 10

Session I: “Creating an Accountable Sales Culture at Credit Unions” by Paula Tompkins 

One of the areas where Credit Unions struggle is organizing branch, call center and specialty personnel around digital lead generation that drives human interaction with new and existing members to close sales.  The CU must create a sales culture that sets expectations and performance guidelines around responsiveness.  They can look to the Auto Industry who are masters at this process.  They will also need closer ties between Marketing and Operations.  The glue is a lead management system that forces accountability.  Case Studies can include, the Benchmark, Harley Davidson Financial Services and Weokie FCU to understand its importance and how to approach it.   CU Leadership needs to drive this to the top of the list of objectives in the new normal.


Session II: “Adopting Agile Business Practices and Constant Improvement” by Paula Tompkins 

Another area that needs to be addressed at the Board and senior executive level at CU's is the Need for Speed. Like most financial institutions CU's are risk adverse, slow to make decisions and move forward quickly to meet member expectations.  By adopting Agile methodologies they can dramatically speed up the launch of new products, services and digital technologies to market.  For example, often I hear CU's say “we are working on a new Website”.   That website becomes the only improvement they work on.  Unfortunately, using traditional processes it takes up to 18 months to get the new Website launched.  That slows down critical modernization of the Credit Unions new front door.  FinTech competitors are already using Agile processes. If CU's are to remain viable speed is the essential element of their future.