Meet The Speakers
Dr. Ed Seifried
Dr. Seifried is Professor Emeritus of Economics and Business at Lafayette College in Easton, Pennsylvania. Dr. Seifried is also a partner in Seifried & Brew LLC, a financial sector consulting firm. Ed has made presentations to numerous agricultural groups both in the US and abroad. He provides monthly commentary for the Northwest Farm Credit System website, and has addressed audiences throughout the nation’s farm credit system. Dr Seifried is the author of numerous books, and cadmic as well as popular articles. In addition to his academic and consulting experience, Dr. Seifried has also serves as a director of a community bank.
Paula is a technology entrepreneur, inventor, and a strategic visionary with a deep understanding of the application of marketing enabled by technology. Her long and illustrious career has established her as a leader in digital marketing, as well as in sales and service in omnichannel environments that include brick and mortar, online, mobile and call centers. She is a recognized authority on leveraging digital technologies to acquire, cross-sell and retain customers.
Tompkins started her career as a commercial banker in 1974, on Wall Street at the Bank of New York. (Now BNY Mellon) In 1975, she went on to break barriers at both 3M and General Electric In 1981, Ms. Tompkins went to work for her first of two start-up companies in San Jose, CA.
In 1985, Tompkins founded The SoftAd Group, utilizing her technological expertise, Paula led the company’s creation of thousands of multichannel marketing and sales solutions for several Fortune 500 companies. She holds two U.S. patents for ChannelNet’s SiteBuilder software technology.
In her role as CEO of ChannelNet, Tompkins continues to innovate and is early to spot and solve for growing trends in digitalization and personalization. This led to the invention of OneClick Loyalty and OneClick Financial – both comprehensive SaaS platforms to help credit unions digitally interact with their customers in a meaningful and memorable way.