NCUMA 2023 Spring Conference

“No” is not a word in Tansley’s vocabulary. If there is an opportunity to bolster Community Financial Credit Union and the industry at large, Tansley will jump on board as a champion regardless of other demands on her plate. To Tansley, an opportunity to connect with others and add impact is always worth the time.

Tansley puts people first. She fosters an environment to celebrate team successes and challenge one another to always reach for more in the name of taking the financial challenges that Michiganders face and improving upon them every day. Impossible is a word Tansley loves. She knows that when
we dream big, we can turn those dreams into reality, transforming financial services in unimaginable ways.

Tansley’s experience has been shaped by her more than 24 years of credit union leadership experience, including roles in research, sales, service, and government relations. Before joining Community Financial, Tansley served as chief operating officer at Canvas Credit Union, the third largest credit union in Colorado ($3.8 B), serving more than 284,000 members. In her four years at Canvas, Tansley spent every moment amplifying the credit union’s ability to change lives with her innovative marketing, brand transformation, communications, people, retail, and strategy efforts leading to the largest phase of growth within the

organization’s 84-year legacy. Tansley led the people of Canvas with a bright fire and desire for greatness. This is her legacy and is passed down with every interaction to service

all Coloradans.

“Why, sometimes I’ve believed as many as six impossible things before breakfast.”

–Through the Looking Glass, by Lewis Carroll.

Prior to her tenure at Canvas, Tansley was the chief impact officer at the industry’s premier think-and-do-tank, the Filene Research Institute. Tansley played a pivotal role in building bridges between credit unions, academia, and Silicon Valley. Her work has ensured that even more institutions engage with Filene’s credit union-focused, action-ready research. She also served as a leader at credit unions around the country, from her role at BestSource Credit Union, Connex Credit Union, and Bethpage Federal Credit Union for a combined
13 years, where she honed her ability to lead marketing, lending, sales, and business development initiatives along all frontline, member-facing channels. Tansley has been a pivotal addition to every community she serves, activating the credit union movement with grace and, as always, a smile.

Tansley wakes up at 3:50 a.m. every morning. You read that right...3:50 a.m. She starts her day with a Peloton ride or running and is in the office by 6:40 a.m. Tansley’s commitment to balancing well-being with her profession demonstrates her tenacity. She never gives up, whether she is running mile 22 of a marathon, wrapping up a 20-mile ride on her Peloton before starting the day, or advocating for the credit union movement.

To sum up, Tansley is near impossible, but perhaps her mobile signature says it best: “You are receiving this message from the mobile device that is attached to my hip. I’m likely simultaneously running, helping shape the future of credit unions, dancing with my daughter, and working passionately to build a better future for all Michiganders.”

Geoff Bacino is a two-time Presidential appointee, having been appointed by President Bill Clinton to the NCUA Board and by President George W. Bush to the Federal Housing Finance Board. He currently runs a national credit union consulting firm that represents credit unions and credit union trade associations.

Tim Neiman is the CEO/Visionary of Dynamic Edge, Inc.  For 22 years, he has led the company’s strategy and operations, evolving from a traditional, local “break/fix shop” into a leading Managed Services Provider with clients nationwide.  Tim earned an MBA in Corporate Strategy and Organizational Management from the University of Michigan’s Ross School of Business. In his free time, Tim is an experienced Ironman triathlete, “Favorite Uncle” to his nine nieces and nephews, and avid traveler with his husband, Casey.

Mike Robins is the COO/Integrator of Dynamic Edge, Inc.  He offers 25 years’ experience in technology, having served as both an internal Director of Information Technology and external Consultant to small and large financial institutions.  Mike earned an MBA from the Keller Graduate School of Management with concentrations in Information Technology and Human Resources.  He holds numerous technical certifications, including Project Management Professional (PMP) and Information Technology Infrastructure Library (ITIL) 4 Foundations.  He speaks frequently at credit union conferences and board meetings.

Ed has been a business growth advisor, leadership and sales expert for over 30 years. He has consulted, coached and spoken to thousands of audiences and hundreds of businesses in more than 30 countries across multiple industries.   Ed is a professed “recovering CPA” that has facilitated the growth of leadership, business development and sales in many organizations, with focused projects designed to improve performance and productivity. His company provides practical strategies and techniques to organizations worldwide “transforming professionals to Leaders and Leaders to Rainmakers.”   Ed has authored several books: 4 Giant Steps to Leadership, From Fighting the Storm to Dancing in the Rain, and the Million Dollar Rainmaker series, a parable about developing new business.  Ed’s newest product is Leadership: Winning Through Influence, a sales and marketing system with a proven track record for teaching sales professionals how to close more business. 

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Anne Madrid is a 24-year veteran of the Hayward Police Department in California. She began her career as a reserve police officer while completing her BS degree in Criminal Justice Administration from California State University Hayward. She went on to serve the Hayward Police Department in numerous capacities including patrol officer, narcotics/ asset forfeiture detective, expert witness in the possession and sale of illegal narcotics, defensive tactics/impact weapons instructor and field training officer for reserve police officers until her promotion to the rank of Inspector. 

As an Inspector, a supervisory investigator, Anne investigated fraud to homicide but chose to remain a fraud investigator (something most investigators can’t wait to get away from), even as she gained seniority, because she enjoyed the challenging investigations and wanted to help this underserved class of victims. 

As an Inspector Anne was assigned to the FBI’s Rapid Enforcement Allied Computer Team (REACT), a multijurisdictional task force specializing in the investigation of high tech and identity theft related crimes. She was trained in computer and cell phone forensic investigations and later recognized with the FBI Director’s Award for her work done while assigned to REACT. 

In 2010 Anne partnered with cyber security expert Neal O’Farrell to create the Identity Theft Council (ITC), a grassroots nonprofit organization, which partnered with law enforcement, the financial industry, and volunteers in local communities to provide hands-on support to victims of identity theft free of charge. Some of the original partners and supporters included Credit Union National Association, the Identity Theft Assistance Center, the Better Business Bureau, the Elder Protection Network, and the Independent Community Bankers of America. In 2011 the Identity Theft Council received the highly acclaimed Editor’s Choice Award from SC Magazine at the RSA Conference in San Francisco. 

Anne has done over 100 presentations to the public, businesses, law enforcement, and professional associations on identity theft and fraud prevention and investigation. Since her retirement in 2014 Anne has continued to council victims for the (ITC) and volunteers for the Danville Police Department as a victim advocate. Anne personally contacts every victim of identity theft and fraud and walks them through how to recover from the effects of the crime and prevent it from happening again. 

Anne was also a peer support team member and the Hayward Police Department’s Holiday Toy Drive Coordinator, serving over 300 under privileged children a year, for a decade. 

Awards:

1995- Distinguished Service Medal for rescuing a man from a burning building.

2008- City of Hayward- Heart of Service Award

2014- City of Hayward Volunteer of the Year Award- Nominated and awarded by Ruby’s Place a shelter for women and children escaping domestic violence. (Work done while off-duty)